Setup is a brand that sells Camping, Outdoor and 4x4 products, That are designed in New Zealand to suit the country's weather conditions along with the lifestyle of Kiwis that love to camp and be outdoors, while targeting the 4x4 market full of adventuring enthusiasts that go overlanding in their vehicles. We want to design the most comfortable, high quality and convenient product that the New Zealand camping, outdoor and 4x4 adventuring market can offer. 

The Name Setup has come about because being an outdoorsy person you know you always require a setup. Whether it's having a camping setup, outdoor hiking setup or even a big rig four-wheel driving setup, they all require some sort of setup to make the adventure more comfortable and enjoyable when you're out there doing it, because the things that come to mind when your outdoors camping and adventuring is “ i have to SETUP my tent”, “i need to add a raincoat in my SETUP” and “lets SETUP camp right next to beach”. They all require some sort of Setup, hence the name. We want you to have the most comfortable and easy experience on the campground or when you're overlanding in those remote places. We want people who come across our products to say “That's an awesome SETUP”.

As an outdoorsman I love to go camping with family and go on 4x4 missions to the beach with friends and the thing that was always a win in my books was having all the gear that made my experience easier going, because I've had nights in a tent where the airbed deflates in the middle of the night, times in my rooftop tent where I can feel the hard surface and have struggled to sleep, but also times where my setup was missing the smallest thing like lights to be able to see at night and as a spontaneous adventurer sometimes I forget to pack things like that, so with this brand, I wanna be able to offer comfortability and convenience to my customers that might experience the same thing, so all you need to do is take your Setup and go adventuring.